Do you have knitwear in your brand collection? If the answer is “no,” let’s think about why.
Do you think sweaters/knitwear don’t fit your brand?
Are you discouraged by the ongoing stereotype of cheap Chinese or Turkish sweaters?
Is it a technologically challenging topic, and you keep postponing it?
We can definitely respond with a “no” to these concerns. In this post, we will debunk these myths, clear up any doubts, and explain why knitwear can be a key element in your collection.
Knitwear in fashion
It’s worth noting that almost every renowned clothing brand, regardless of its style – whether casual wear or more formal – includes knitwear in its collection. Knitwear is a fundamental part of everyone’s wardrobe, and no matter the occasion, it always finds its place. Whether it’s in the form of hats, scarves, sweaters, or even elegant dresses, most of us own knitwear clothing or accessories. That’s why, whether you’re a customer of a global brand or a local producer, it’s worth adding knitwear to your collection.
Why? Because there are plenty of knitwear-loving customers, and if they can’t find it with you, they will easily turn to your competition. Knitwear not only meets their needs for comfort and style but also remains an integral part of contemporary fashion. Therefore, it’s worth considering adding knitwear to your offering to attract this important group of customers.
A New Standard of Quality and Elegance
Secondly, you may be concerned that a knit sweater could be associated with cheap products from China or Turkey. This stereotype originated mainly in the 90s, when many manufacturers were trying to produce and sell their goods on a mass scale and at low prices. However, fortunately, those times are behind us. Today, knitwear products are highly regarded for their high-quality craftsmanship and careful selection of materials. Moreover, since knitwear represents a more exclusive part of the clothing collection, higher margins can be applied due to their value and desirable features.
Knitwear Technology
Thirdly, you might be concerned that the production of knitwear clothing and accessories is much more complicated than producing garments made from traditional fabrics like dresses or pants. But don’t worry! If you’re interested in adding sweaters or other knitwear elements to your collection, we’re here to guide you through the entire process. We’ll help you choose the right material, point out what to pay attention to, and then take care of the entire production. Your role is simply to design or select a model from our collection, place the order with us, and receive the finished batch of your collection. With our support, every step will be simple and assured.
If, for any reason, your collection doesn’t yet include knitwear – don’t hesitate to get in touch with us. We’d be happy to help!